From sponsored content to webinars and podcasts and a number of digital email opportunities, our year-round digital advertising portfolio provides options for every budget and marketing need.
Share the Spotlight with SHSMD
$15,000 Investment
This is an exclusive thought leadership opportunity for one prominent field leader to share the spotlight with SHSMD for a full year of Futurescan distribution!
Futurescan is an annual series of publications for health care leaders that the American Hospital Association’s (AHA) Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999.
Each annual issue of eight articles featuring eight thought leaders is:
- Accompanied by a webinar, podcast and related resources.
- Widely publicized across SHSMD, ACHE and AHA audiences.
- Distributed digitally for free to 3,500+ SHSMD members.
- Widely used for strategic planning, senior executive updates, board education, medical staff briefings, staff training, and more.
Benefits include:
- Exclusive one-year sponsorship with first right of refusal each year.
- Ability to introduce the speaker and greet the audience (typically around 500 registrants) at the annual Futurescan webinar. (Past speaker has been futurist Ian Morrison.)
- Email contact information of webinar registrants (opt-in only).
- Sponsor logo on back cover.
- One full-page ad on the inside front cover (second page) of print and digital publication delivered to SHSMD readers.
- Sponsor logo on SHSMD Futurescan web page (shsmd.org/futurescan) for the year of that publication. 5,000+ page views!
- Sponsor recognition in all dedicated email blasts to promote the publication to SHSMD and AHA members. Open rate: 26%
- 100 word paragraph about sponsor company on last page of the print and digital publication.
CLICK HERE to learn more about Futurescan!
Bring Your Thought Leadership
We invite you to bring your valuable thought leadership to the SHSMD community, strengthening their ability to navigate the strategic landscape, network, and build their professional skills in health care marketing, strategic planning, communications, or business development using one of these popular SHSMD platforms.
$6,500 - $11,750 Investment - Popular Opportunity!
Sponsoring and presenting a SHSMD Webinar is an effective way to showcase your thought leadership. Catch the attention of a broad industry audience including SHSMD’s more than 3,500 members and 11,000 non-member customers and prospects.
- Extremely popular opportunity!
- Attendance typically ranges between 100-200 registrants depending on popularity of the topic.
- Webinars are promoted to attendee prospects via email blasts and social media.
- Webinar recording posted under SHSMD’s On Demand Education, available to all SHSMD members.
- One-time use of mailing list for registered attendees (includes email information).
$2,500 Investment
SHSMD’s Podcast “Rapid Insights” delivers the latest trends, innovations and best practices for health care strategists. In 2021, there were nearly 36,000 total downloads of podcast episodes!
- Record a 20-minute podcast to showcase your thought leadership.
- Episodes are launched bi-weekly and housed in SHSMD’s podcast library as well as distributed through the following channels: Apple Podcasts, iHeart Radio, GooglePlay, Spotify, Stitcher, Tunein.
- On average, expect 500-700 downloads per episode within one year from release date.
$30,000 Investment - 2 Opportunities
Only two opportunities available!
Virtual Executive Dialogues attracts a senior audience to discuss a topic of the sponsor’s choosing. During this invitation-only event, facilitated by a SHSMD-approved moderator, the sponsor will gain industry insights and make new connections with a small (5-7 attendees) and engaged group. A representative from the sponsoring company will participate actively in the event which is held over a private virtual meeting environment.
- The event will be summarized in a 5-page e-book/PDF with an opportunity for the sponsor to be featured and quoted.
- The sponsor’s logo will appear on the cover and a description of the company will be included in the e-book/PDF.
- The e-book will be hosted on the SHSMD/AHA website for 12 months, will be distributed to SHSMD members and AHA audiences directly, and featured in the AHA Today and SHSMD NewsScan newsletters.
- The sponsor will receive rights to post the e-book/PDF on its website and/or distribute it to others.
$1,500
A Member Meet Up Online allows members to connect, discuss, and solve real-world problems affecting the health care field and professionals today. As a sponsor, you will serve as a facilitator by welcoming participants, introducing subject matter expert(s), and explaining the Member Meet Up activity. The sponsor can either lead or participate in the activity. After the online session, the sponsor may provide a 500-word blog post summarizing the Member Meet Up, which will be posted on shsmd.org and available to the full SHSMD member community. The sponsor is welcome to include a link to their website or share a special resource with attendees as part of SHSMD’s communications to registrants.
SHSMD is requesting members submit topics for these online meet ups and a section for sponsorship interest. View the form here.
$2,500 Investment
Your content will be featured for one year in the SHSMD Resource Library, the go-to information source for members. The sponsored content will also be included in one edition of SHSMD’s News Scan newsletter (26.5% open rate).
Digital Outreach & Advertising
$7,500 Investment
Send your product or service message to health care strategy and market development professionals via a dedicated e-blast. With a strong open rate of 25%, this communication reaches an expanded audience of over 8,000 recipients including current SHSMD members, prospects, and program participants.
Sponsor provides the content; SHSMD distributes the message on a specified date mutually agreed upon by sponsor and SHSMD. Sponsor may provide UTM links. SHSMD will report e-mail open rate.
$500 Investment
Four ads available per issue.
Delivered each Wednesday, SHSMD’s weekly electronic news digest, News Scan, brings members the latest health care trends, tools, resources, and perspectives from respected sources from across the web.
- The average open rate is 26.5%.
- Sponsor ad can be hyperlinked to company website or specific landing page.
INVESTMENT: $800 per month
($4,000 per 6 months | $8,800 annual)
MySHSMD is an online community where members network and share information with other SHSMD members. All SHSMD members are automatically subscribed to four topic-based groups. Static ads will be placed on the bottom of the homepage and on the right side of interior pages.
INVESTMENT: $1,000 per month
($5,000 per 6 months | $10,500 annual)
SHSMD’s website SHSMD.org is a high-traffic zone, popular among health care strategy leaders who regularly visit to access resources, register for courses and enjoy the many benefits of membership. Sponsor ads will appear on SHSMD.org homepage, which receives the majority of traffic on the site – more than 41,000 page views in 2023!
$500 Investment
Be where your best clients are! Join the SHSMD Company Directory and be part of the searchable hub where SHSMD’s more than 3,500 members go to find partners and solutions. Sign up for your 12-month company profile today.
Are you looking to engage and nurture health care strategy leaders? Our Social Media Sponsorship includes a series of 6 social media posts (across SHSMD’s Facebook, LinkedIn, and X/Twitter accounts) promoting your product or service.
Total followers: 12,465
Facebook followers: 2,000
LinkedIn followers: 6,000
X (formerly Twitter) followers: 4,465
Average Engagement:
Facebook 9.1%
LinkedIn 5.59%
Twitter 4.08%
$500 Investment
Delivered each Friday, SHSMD’s weekly Career Center newsletter features available job openings across the nation in all areas of health care marketing, public relations and communications, physician relations, strategic planning and business development. The average open rate is 28%. Ads can be hyperlinked to your company’s website.
Popular Planning Resource
$10,500 Investment
The most frequently downloaded resource among SHSMD members with over 23,000 page views in 2023!
Yet another example of SHSMD’s commitment to providing health care strategists with practical, timely resources, this calendar is designed to help SHSMD members plan their community health events, internal and external communications, social media campaigns and more. To ensure the utmost usability, members and non-members alike access the calendar as an easy-to-navigate website which includes active links to organization websites and email addresses for each company listed. A print-friendly PDF appears at the bottom of the page.
Benefits include:
- Exclusive sponsorship with annual first right of refusal.
- Sponsor logo featured on the calendar web page (mockup available).
- Six recognition ads placed throughout the calendar website (mock up available).
- Sponsor recognition in all dedicated email blasts about the calendar release.
- Email contact information of those who access the calendar (opt-in only).
Show Your Support for the SHSMD Membership
$15,000 Investment
November 17-23, 2024
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values, and impact in their communities.
As the exclusive sponsor of this important initiative, your organization will be recognized repeatedly during this week-long effort. Sponsor receives:
- Sponsor logo and link included in 3 eblasts to SHSMD audience prior to the recognition week, and in 4 eblasts during the recognition week.
- Including 1 ad/blurb and sponsor mention in Spectrum (Nov/Dec issue) coverage about the recognition week.
- A total of 5 social media posts including 4 posts during the recognition week plus a “thank you to our sponsor @” at the conclusion of the week. Sponsor will be tagged in each post. Graphic will include sponsor logo.
- Mention of sponsor in 1 News Scan ad.
- Banner ad placement on SHSMD.org home page for the month of November.
- Recognition page on SHSMD.org that will include sponsor logo and acknowledgement as the exclusive sponsor of Health Care Strategy & Market Development Week.
Engagement metrics from 2023 show a collective reach on social media of more than 8,500 and 3,655 website page views!
CLICK HERE to learn more about Health Care Strategy & Market Development Week.
$9,000 Investment - EXCLUSIVE!
- Logo recognition on program web page.
- Logo recognition in related e-blasts (approximately 3 per year)
- Logo recognition in the application form for the Conference Free Pass option.
- Email contact information of those who access the calendar (opt-in only).
- Social media thank you (1 per year)
- Sponsor may submit a blog on DEI practices or related thought leadership.
Virtual Conference October 20, 2023
During this convenient virtual conference experience, marketers will learn about new practices, discover solutions to complex challenges and stay informed about developments in the health care strategy field. The SHSMD 2023 Virtual Conference also shares key takeaways from the in-person event in Chicago. Live and recorded sessions will be available for attendees through the end of the year.
$10,000 Investment – 1 Opportunity
The momentum of SHSMD Connections continues during the Virtual Conference on October 20. As the exclusive sponsor, your presence will be highly visible to all attendees throughout the virtual event. Sponsorship includes:
- Pre-conference eblast to all 1000+ attendees with access to the Virtual Conference
- Website banner with logo and link to sponsor’s website on Virtual Conference platform website
- Website banner with logo and link to sponsor’s website on SHSMD.org Virtual Conference web page
- Logo recognition in Virtual Conference attendee emails
- Inclusion in 2 social media posts (1 before and 1 after the Virtual Conference)
- One pre-recorded webinar on main agenda page of Virtual Conference
- One-time mailing list of virtual attendees (opt-outs excluded)
- Opportunity to introduce the keynote with scripted intro (include up to two sentences about your company and one slide
BONUS! Access to the Virtual Conference remains open through the end of 2023 so the numbers and audience will continue to grow after the October 20th live date. SHSMD Connections recordings are also housed within the Virtual Conference site so your banner ad, logo and links will be seen and used over and over again throughout the year!
Health Care Strategy & Market Development Week
November 12-18, 2023
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their communities.
$15,000 Investment – 1 Opportunity
As the exclusive sponsor of this important initiative, your organization will be recognized repeatedly during this week-long effort. Sponsor receives:
- Sponsor logo and link included in 3 eblasts to SHSMD audience prior to the recognition week, and in 4 eblasts during the recognition week.
- Including 1 ad/blurb and sponsor mention in Spectrum (Nov/Dec issue) coverage about the recognition week.
- A total of 5 social media posts including 4 posts during the recognition week plus a “thank you to our sponsor @” at the conclusion of the week. Sponsor will be tagged in each post. Graphic will include sponsor logo.
- Mention of sponsor in 1 Newscan ad.
- Banner ad placement on SHSMD.org home page for the month of November.
- Recognition page on SHSMD.org that will include sponsor logo and acknowledgement as the exclusive sponsor of Health Care Strategy & Market Development Week.
CLICK HERE to learn more about Health Care Strategy & Market Development Week.
$8,000 Investment