Sponsorship Engagement Opportunities

As a sponsor, you’ll advance your business objectives with 1,100+ health care strategists responsible for planning, marketing, PR, communications and business development. 

Regardless of your investment level, you’re able and encouraged to participate in all SHSMD Connections activities which provide direct access to attendees, educational opportunities for your own executives, and visibility at important thought leadership meetings.

Thought Leadership

Executive Dialogues - $45,000 - 4 Opportunities

Do you have a topic to discuss with SHSMD executive leaders?

This is your chance to dig deep with top leaders during a small and exclusive private engagement.

SHSMD will send special invitations to senior leaders in the SHSMD membership to join a hand-selected group of peers to engage in an executive dialogue about a topic of the sponsor’s choosing. During this invitation-only event facilitated by a SHSMD-approved moderator, the sponsor will gain industry insights and make new connections with an engaged and highly qualified group (5-7 attendees). Titles of past participants include Chief Marketing Officer, Chief Strategy Officer, SVP Consumer & Digital Experience, VP Planning, SVP Marketing & Communications among many others. 

  • Sponsor will be recognized and included in the personal invitation.
  • A representative from sponsor company will be seated at the table with attendees.
  • Sponsor may provide an approved collateral seat drop and/or welcome gift. 
  • Sponsor’s logo will appear on the cover of the 5-page SHSMD Executive Insights Report (PDF) that summarizes the Executive Dialogue event. This report will also include sponsor’s company description.
  • Sponsor may be featured and/or quoted in the SHSMD Executive Insights Report (PDF) which will be hosted on the SHSMD/AHA website for 12 months and distributed to SHSMD members and AHA audiences via email.
  • Sponsor receives rights to post the SHSMD Executive Insights Report on company website and/or distribute it to others.

View a sample of an Executive Insights report HERE

Executive Forum - Preconference Event - Sunday
$9,000 - 1 Opportunity - EXCLUSIVE!

Sunday, October 13, 3:00-4:00 pm

Join SHSMD’s elite senior executives in an exploration of critical strategic health care topics selected by SHSMD members. Preconference attendance in 2023 was the highest on record since before 2018!

  • Sponsor organization will be acknowledged in the executive invitation.
  • Sponsor representative will help welcome attendees and provide a scripted introduction.
  • Sponsor may provide an approved seat drop and/or approved gift for attendees.
  • Sponsor will receive opt-in email addresses of participants.
Opening Ceremony & Keynote Session - Sunday
$10,500+ - 1 Opportunity - EXCLUSIVE!

This high-energy kick-off event is a popular choice for sponsor visibility. Historically, more than 75% of the total audience have checked in and are available to attend this opening presentation which also includes the Rising Star Award Ceremony.

  • Sponsor receives company logo on signage, table cards and projection screen.
  • Sponsor representative may address attendees with a scripted introduction.
  • Sponsor may provide an approved collateral seat drop.
  • Recording may be included in virtual event for a limited time.
  • Sponsor will be recognized in custom speaker podcast, if available. 
  • Opening keynote speaker will attend the reception in sponsor booth following the keynote.
Keynote Session - Monday
$12,000 - 1 Opportunity - EXCLUSIVE! - SOLD!

Monday’s Keynote is consistently the highest attended presentation of the entire event!

This year’s session includes the SHSMD Leadership Excellence Award Ceremony and will treat attendees to a boxed lunch – a sure crowd-pleaser.

  • Sponsor receives company logo on signage, table cards and projection screen.
  • Sponsor representative may address attendees with a scripted introduction.
  • Sponsor may provide an approved collateral seat drop.
  • Recording may be included in virtual event for a limited time.
  • Sponsor will be recognized in customer speaker podcast, if available.
Keynote Session & Lunch - Tuesday
$5,000 - 3 Opportunities (or 1 "Buyout" for $12,000)ALL SOLD!

Use this high-profile opportunity to showcase your organization in front of a captive attendees who’ll be arriving for lunch and an inspiring and educational message.

Three distinct “mini-keynote sessions,” each with unique and compelling content, will run concurrently allowing attendees to “choose their own keynote.” In addition, attendees will be offered a boxed lunch to enjoy during each mini-keynote session. 

For each individual keynote session:

  • Sponsor receives company logo on signage, table cards and projection screen.
  • Sponsor representative may address attendees with a scripted introduction.
  • Sponsor may provide an approved collateral seat drop.
Sunrise Sessions - Monday
$11,500 - Up to 6 Opportunities

Invest in a Sunrise Session to showcase your thought leadership and expertise. 

These popular 45-minute breakfast sessions occur during the most active time for attendees and are strategically programmed into the full SHSMD education schedule as unopposed choices. Turnkey room sets make things easy and efficient, and continental breakfast options help draw big crowds of attendees.

  • SHSMD will work with sponsors to prevent overlap in topics to ensure maximum benefit for sponsor and attendees.
  • Badge scanning will be permitted for lead acquisition.
  • Sponsor may provide an approved collateral seat drop.
  • Sponsor may write a summary blog to be posted by SHSMD after the event on SHSMD.org.
Session Tracks -
$6,000 (Tracks A-B) / $4,500 ( Tracks C-E)

Dedicated face time with SHSMD Connection attendees!

This unique opportunity allows significant face time for a sponsor representative to kick off each session (multiple per track). Each sponsor will welcome attendees, introduce speakers and address the audience with a scripted message. Sponsor also receives company logo and unique QR code on signage. 

These sessions are the heart of SHSMD Connections education and drive significant engagement between industry and the community. They are well attended and highly rated each year by the audience. 

Tracks include:

  • Track A: Marketing & Digital Engagement (12 sessions) SOLD!
  • Track B: Strategic Planning & Business Development (8-10 sessions) SOLD!
  • Track C: Innovation & Cross Disciplinary (6-8 sessions) SOLD!
  • Track D: Communications & Public Relations (4-6 sessions) SOLD!
  • Track E: Career & Leadership (3-4 sessions)
Presentation Theater in Exhibit Hall (Monday or Tuesday)
$4,000 - Limited Opportunities Available

Present your company’s case study in front of industry decision-makers during a 20–minute sponsored session on the Exhibit Hall floor. Sponsors have the option to include a recorded presentation for the virtual conference (this option will be recorded and submitted by sponsor). Collateral seat drop available upon request.

Networking

Welcome Reception in Solutions Center
Sunday 5:30-7:00 pm
$12,500 - 1 Opportunity - EXCLUSIVE! - SOLD!

Sunday, October 13, 5:30 – 7:00 pm, hosted inside the Solutions Center Exhibit Hall

Connect your organization with the first official communal gathering of the conference and take advantage of the energy and excitement that fuel this reception. Attendees are eager to meet new friends and greet familiar faces and will certainly notice your presence.

  • Sponsor receives push notification in conference app.
  • Sponsor receives logo and unique QR code on signage and table cards.
  • Sponsor receives logo on napkins.
  • Includes one drink ticket per attendee.
  • Sponsor may add traffic driver (i.e. promoted game, contest, etc.) to exhibit booth.
Breakfast in Solutions Center
Tuesday 7:30-8:30 am
$9,500 - 1 Opportunity - EXCLUSIVE!

Tuesday, October 15, 7:30 – 8:30 am, hosted inside the Solutions Center Exhibit Hall

Network with guests while enjoying breakfast.

  • Sponsor receives push notification in conference app. 
  • Sponsor receives logo and unique QR code on signage and table cards. 
  • Sponsor receives logo on napkins. 
  • Sponsor may add traffic driver (i.e. promoted game, contest, etc.) to exhibit booth.
Networking Refreshment Break
Monday or Tuesday
$5,000 - 3 Opportunities
Network with guests during an enjoyable refreshment break that is always well received by attendees.
Scheduled break times are:
  • Monday, October 14 from 10:00 – 11:20 am
  • Monday, October 14 from 2:00 – 3:00 pm
  • Tuesday, October 15 from 9:30 – 10:50 am

This opportunity offers:
  • Sponsor receives push notification in conference app.
  • Sponsor receives logo and unique QR code on signage and table cards.
  • Sponsor receives logo on napkins.
  • Sponsor may add traffic driver (i.e. promoted game, contest, etc.) to exhibit booth.
Reaching New Heights
Monday Reception
$25,000 - 1 Opportunity - EXCLUSIVE!
Reaching New Heights Reception 
Monday, October 14, 5:15 – 6:30 pm
An All-Attendee Event
 
Please inquire for more information about this opportunity!
New Member/ First-Time Attendee Kick-Off
Sunday
$3,500 - 1 Opportunity - EXCLUSIVE!
Take advantage of this opportunity to connect your organization with this well-received welcoming event for professionals new to the SHSMD community.  
  • Sponsor representative may welcome attendees with a scripted introduction. 
  • Sponsor receives logo and unique QR code on signage and table cards.  
  • Sponsor receives logo on napkins. 
  • Badge scanning will be permitted for lead acquisition. 
  • Sponsor may provide an approved collateral seat drop. 
Passport to Prizes
$750 (+ prize valued at approximately $100) - 20 Opportunities
This effective traffic driver program provides incentives for attendees to visit your booth. Use this opportunity to start a conversation when they stop by to receive a “stamp” and earn their chance to win your prize in the final drawing ($100 value). 
 
How Passport to Prizes works: 
  1. Each attendee will receive a Passport to Prizes card with their registration materials. 
  2. Attendees will be instructed to stop by each participating exhibiting company’s booth to receive a “stamp” on their Passport to Prizes card. 
  3. Attendees must fill their entire Passport to Prizes card to be eligible for the prize drawing held before the exhibit hall closes. 
 

Member Meet Ups allow members to connect, discuss, and solve real-world problems affecting the health care field and professionals today. After the breakout discussion/activity, the sponsor may provide a 500-word blog post summarizing the event which will be posted on shsmd.org and available to the full SHSMD member community.  

Member Meet Ups

Presidents Club Meet Up
Monday 4:15-5:10 pm
$5,000 - 1 Opportunity - EXCLUSIVE!

Sponsor this special President’s Club Meet Up for senior c-suite executives, past Board Members and former Board Presidents of SHSMD looking to connect with one another and discuss current challenges and opportunities. The sponsor will kick off the session and introduce facilitators and/or special guests or activities and is welcome to distribute promotional material. 

Young Professionals Meet Up
Monday 4:15-5:10 pm
$2,000 - 1 Opportunity - EXCLUSIVE!

As a sponsor, you’ll get to kick off the session and introduce facilitators and/or special guests or activities to SHSMD members under 40 looking to identify career development needs and interests. The sponsor is welcome to distribute promotional material. 

Strategic Planners and Business Developers Meet Up
Monday 4:15-5:10 pm - SOLD!
$3,500 - 1 Opportunity - EXCLUSIVE!

This peer group Meet Up is intended for health care/provider-based business developers and strategic planners looking to connect with one another, share ideas and pose questions. The sponsor will kick off the session and introduce facilitators and/or special guests or activities and is welcome to distribute promotional material. 

Marketers Meet Up
Monday 4:15-5:10 pm - SOLD!
$5,000 - 1 Opportunity - EXCLUSIVE!

Marketers of all kinds who are interested in exploring the highest marketing and digital priorities now and in the future can join this Meet Up. The sponsor will kick off the session and introduce facilitators and/or special guests or activities and is welcome to distribute promotional material. 

Communicators and Public Relations Meet Up
Monday 4:15-5:10 pm
$3,500 - 1 Opportunity - EXCLUSIVE!

This Meet Up is for communications and public relations teams who are interested in discussing key priorities and ideas. The sponsor will kick off the session and introduce facilitators and/or special guests or activities and is welcome to distribute promotional material. 

Small or Rural Organization Meet Up
Monday 4:15-5:10 pm
$2,500 - 1 Opportunity - EXCLUSIVE!

This new Meet Up is for anyone who works in a small or rural organization juggling multiple roles. This is your opportunity to discuss topics most applicable to you and your peers across all strategy disciplines.  

Digital

Mobile App
$10,000 - 1 Opportunity - EXCLUSIVE! - SOLD!

Earn recognition as the exclusive sponsor of the SHSMD Connections mobile app which is regularly used by more than 75% of attendees. The SHSMD Connections mobile app experience was rated “good to very good” by 96% of attendees in 2023! Sponsor receives recognition on splash screen, in promoted posts and preconference mentions. 

Health Care Strategy and Market Development Week
$15,000 - 1 Opportunity - EXCLUSIVE!

Health Care Strategy and Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organization’s mission, vision, values, and impact on their communities.

As the exclusive sponsor of this important initiative, your organization will be recognized repeatedly during this week-long effort. CLICK HERE to learn more about this high-profile opportunity.

Virtual Conference

Your organization will be featured prominently on the platform and within messages sent about SHSMD’s Virtual Conference which consists of recordings linked to presentations from the in-person conference. Sponsor will receive data on those who purchased access to the Virtual Conference (opt-ins only).  

Enhance & Grow the Profession

Professional Pavilion
$15,000 - 1 Opportunity - EXCLUSIVE!
Attendees are eager to visit the Professional Pavilion in conjunction with the SHSMD booth. In fact, 97% of 2023 attendees rated the experience as “good or excellent.”
 
Here attendees are able to meet one-on-one with a career mentor. Sponsor may also bring their own head shot photographer or similar opportunity to be included as part of the Professional Pavilion, pending SHSMD approval. Sponsor booth will be located near SHSMD booth and Pavilion.  
  • Sponsor receives recognition during podcast and in all communication promoting the Professional Pavilion experience. 
  • Sponsor logo on all onsite signage and in registration area. 
  • Attendees will be asked to sign up in advance for 10-15 time slots with career mentor. Sponsor receives one-time access to contact information – including email – from all participating attendees (opt-in only).  
  • Career mentor(s) provided by SHSMD. 
  • Sponsor responsible for all costs related to head shot booth or similar activity and must handle all logistics. If advance sign-up is required, SHSMD will manage the sign up form. 
Scholarship Program
$14,250 - 1 Opportunity - EXCLUSIVE!
Be the sole sponsor of the generous and impactful SHSMD Scholarship Program! This program – valued at $14,250 – supports up to 10 conference scholarships for hospital and health system marketing and strategy professionals to attend both the in-person and virtual conference free of charge.  
  • Sponsor logo included on signage. 
  • Sponsor logo included in preconference emails promoting the scholarship program.  
  • Sponsor organization receives one complimentary SHSMD Connections registration. 
  • Sponsor receives post-show attendee list.
Student Diversity and Enrichment Program
$9,000 - 1 Opportunity - EXCLUSIVE!
Show your dedication to diversity, equity and inclusion as the sponsor of this enrichment program! 
 
Designed for students and diverse or underrepresented individuals, this program includes a free year of membership to students in health care administration, business management, marketing, communications and/or public relations and who have an interested in the health care field. 
 
The Student and Diversity Enrichment Program will be marketed widely to schools, student associations, other related organizations and on social media. Benefits to participants include SHSMD membership, discounts and limited number of free registrations for the SHSMD Connections Conference and virtual conference.  
 
Sponsor receives: 
  • Logo recognition on program web page. 
  • Logo recognition in related e-blasts (approximately 3 per year) 
  • Logo recognition in the application form for the Conference Free Pass option. 
  • Social media thank you (1 per year) 
  • Sponsor may submit a blog on DEI practices or related thought leadership. 
 
Learn more about the Student Diversity and Enrichment Program HERE.  


Outreach & Connect

Post-Conference Mailing List
$500 - Limited Opportunities

Purchase one-time use of the post-conference mailing list that includes names, titles, organizations, and postal addresses of all attendees. (Emails not included.) Available for exhibitors and sponsors only. 

Post-Conference Sponsor E-mail
$4,500 - 4 Opportunities

Above industry standard open rate of 27.95%!

Send your informative/educational message to conference attendees via this sponsored email opportunity. Sponsor message may include white paper, case study, etc. (Message may not reference events that may be in conflict with SHSMD’s conferences.)

Sponsor must supply HTML and UTM tracking code. SHSMD will deploy email. Sponsor will receive open and click thru report. This opportunity is available through December 31, 2024. 

Branding/Promotional

Hotel Room Key Cards
$13,500 - 1 Opportunity - EXCLUSIVE! - SOLD!

Logo and artwork on one side of each hotel room key for the headquarter hotel. Co-branded with SHSMD recognition. Sponsor also receives a post-show attendee list. 

Lanyards
$13,500 - 1 Opportunity - EXCLUSIVE!

Sponsor receives co-branding opportunity with their company logo and SHSMD logo on lanyards for all attendees, exhibitors and speakers. Sponsor also receives a post-show attendee list.

Water Bottles
$13,500 - 1 Opportunity - EXCLUSIVE!

Logo on SHSMD Connections water bottle distributed to all attendees. Co-branded with SHSMD recognition. Sponsor also receives a post-show attendee list. 

Conference Bag
$13,500 - 1 Opportunity - EXCLUSIVE!

Logo on SHSMD Connections conference bag made available to all attendees. Co-branded with SHSMD recognition. Sponsor also receives a post-show attendee list. 

Registration Confirmation Banner Ad
$3,000 - 1 Opportunity - EXCLUSIVE!

Exclusive, high-visibility branding opportunity on the conference registration confirmation sent to all participants. Logo on registration confirmation email sent to all registrants — estimated at 3 messages. (These do not include pre-registration promotional e-mails.) 

On-Site Branding
Pricing Available Upon Request - Limited Opportunities

The conference space includes a limited number of creative and highly visible advertising and branding promotional options. Please contact your sales executive to identify the exclusive opportunity that’s right for your organization. 

Questions?

Let’s discuss how to be best leverage SHSMD Connections to advance your organization’s work, mission and business objectives. Contact us today!

COMPANIES A – K 

Karen Romano

770-432-8410 x158

kromano@tradeshowlogic.com

COMPANIES L – Z 

Kathy Maguire

770-432-8410 x153

kmaguire@tradeshowlogic.com